Machiel J. Reinders
Senior Researcher in Food Consumer Science, Wageningen Social & Economic Research
Machiel J. Reinders (PhD, 1977) is a senior researcher in Food Consumer Science at Wageningen Social & Economic Research, part of Wageningen University & Research. He coordinates and conducts (international) consumer research projects and has the role of senior scientist and programme leader within the organisation.
His research focuses on consumer behaviour and behavioural change in relation to healthy and sustainable food choices, with a specific interest in designing, testing and evaluating behavioural interventions.
He has published his work in international peer-reviewed journals like Appetite, Food Quality and Preference, Journal of Environmental Psychology and Trends in Food Science
and Technology.
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